Why estate agents are switching to Digital Window Displays
The property market is more competitive than ever, and estate agents need every advantage to attract potential buyers and stand out from the competition. While online listings and social media marketing are essential, there's one powerful marketing tool that's often overlooked: your shop window.
Traditional window displays with printed property cards have served the industry for decades, but they come with significant limitations in today's fast-paced market. At TNF Digital Signage, we're seeing a growing number of forward-thinking estate agents making the switch to digital window displays, and the results are impressive. Here's why digital signage is transforming how estate agents showcase properties and attract clients.
The limitations of traditional Window Displays
Traditional printed property displays face several challenges that can impact your business:
Constant updating required - Properties sell, prices change, and new listings arrive daily. Each change means printing new cards, removing old ones, and rearranging your display. This takes staff time and incurs ongoing printing costs.
Limited information - A printed card can show one photo and basic details. You can't convey the full appeal of a property or showcase its best features in a static format.
Weather damage - Sun fading, moisture, and general wear and tear mean your window displays can look tired and unprofessional within weeks.
After-hours limitations - Once your office closes, your window displays remain static. Potential buyers walking past in the evening see the same information, with no ability to learn more or engage further.
Competition pressure - When every estate agent on the high street has similar window displays, it's difficult to stand out and capture attention.
Digital window displays solve all of these problems while opening up exciting new opportunities to market properties effectively.
The power of Digital Window Displays
Digital signage transforms your shop window from a static information board into a dynamic marketing tool that works around the clock:
24/7 property showcasing - Your digital displays continue to market properties even when your office is closed. Evening and weekend passers-by, who might be browsing properties in their leisure time, can view your full portfolio through vibrant, eye-catching displays. This extends your marketing hours without extending your opening hours.
Instant updates across all screens - When a property sells or a new listing becomes available, update all your screens instantly from your computer or even your mobile phone. No printing, no manual changes, just immediate updates across all your window displays and office locations.
Showcase properties properly - Instead of a single photo, display multiple images that rotate through the property's best features. Show the stunning kitchen, the spacious master bedroom, the beautiful garden, and the stylish bathroom. Give potential buyers a real sense of what makes each property special.
Video tours and virtual walkthroughs - Take your property marketing further by incorporating video content. Show virtual tours, drone footage of larger properties, or neighbourhood highlights. Video creates an emotional connection that static images simply cannot match, and research shows people retain 92% of a video message compared to just 10% from static images.
Professional, modern image - Digital displays demonstrate that your agency embraces innovation and modern technology. This creates a professional impression that builds trust with potential clients, whether they're buyers or vendors choosing who should market their property.
Standing out in a competitive market
Estate agents operate in a highly competitive environment where differentiation is crucial. Digital window displays offer several advantages over competitors still using traditional methods:
Eye-catching movement - Movement naturally draws the human eye. While static property cards blend into the background, digital screens with animated content and video grab attention from people walking past. This increased visibility means more people stop to look at your properties.
Display more properties - Rotate through your entire portfolio rather than being limited by physical window space. A single digital screen can showcase dozens of properties throughout the day, maximising exposure for all your listings, not just the few that fit in your window.
Targeted content scheduling - Show different properties at different times of day to match your audience. Display apartments and flats during morning commute times when young professionals are passing by, then switch to family homes during school run hours. Evening displays might focus on premium properties when people have more time to browse.
Highlight your successes - Incorporate "Recently Sold" banners or success stories to demonstrate your effectiveness. Social proof is powerful in building trust, and showing that you consistently sell properties encourages potential vendors to choose your agency.
Local area information - Enhance property listings with information about the local area: schools, transport links, amenities, and community features. This adds value and positions you as the local property expert.
Practical applications for Estate Agents
Digital signage offers versatile solutions for property marketing:
Window displays - Our window screens are specifically designed for window installations, with high brightness and anti-glare technology ensuring perfect visibility even in direct sunlight.
Internal office displays - Use digital screens inside your office to showcase properties to visitors. Interactive touch screens can allow clients to browse your full portfolio themselves, filtering by price, location, or property type.
Multi-location management - If you operate multiple branches, our Content Management System (CMS) allows you to manage all your displays from one central location. Ensure consistent branding across all branches while customising content for each local area.
Event promotion - Use your digital displays to promote upcoming viewings, open house events, or property auctions. The dynamic nature of digital signage makes event promotion far more effective than static notices.
Real return on Investment
The switch to digital window displays represents an investment, but one that delivers clear returns:
Reduced printing costs - Eliminate the ongoing expense of printing property cards, particularly for properties that need frequent updates or have short market cycles. The savings accumulate quickly, particularly for busy agencies with high turnover.
Increased viewings - More engaging, informative displays lead to more inquiries and more viewings. When potential buyers can see multiple images and video content, they develop stronger interest before even contacting you.
Vendor appeal - When vendors are choosing which agent should market their property, a modern digital display demonstrates you'll market their home effectively using contemporary methods. This competitive advantage helps win instructions.
Staff efficiency - Reduce the time staff spend updating window displays, printing cards, and managing physical displays. This time can be better spent on revenue-generating activities like conducting viewings and closing sales.
Extended marketing hours - Your displays work when your staff don't, marketing properties to evening and weekend browsers without any additional labour costs.
Integration with modern property marketing
Digital window displays work seamlessly with your existing marketing strategy:
QR code integration - Add QR codes to your digital displays that link directly to full property details, virtual tours, or booking forms. Passersby can instantly access more information on their smartphones, even outside office hours.
Market data and news - Incorporate local market updates, property value trends, or industry news. Position yourself as the knowledgeable local expert who potential clients should turn to for advice.
Getting started with Digital Window Displays
Implementing digital window displays is straightforward with TNF Digital Signage:
Choose your display - We offer window screens specifically designed for window installations, with high brightness for excellent visibility and reliability. Sizes range from compact displays suitable for smaller windows to impressive large-format screens that make a real statement.
Content management system - Our user-friendly CMS allows you to manage content from anywhere with internet access. Upload property images and videos, schedule content, and update displays remotely. It's designed to be simple enough for anyone in your team to use confidently.
Professional installation - Our expert installation team ensures your screens are properly mounted, connected, and configured. We work to minimise any disruption to your business and ensure everything is working perfectly.
Content creation support - Not confident creating your own content? We offer digital content creation services to help you design professional property displays that showcase your listings at their best. From property videos to branded templates, we can help you create compelling content.
Why estate agents choose TNF Digital Signage
With extensive experience serving the property industry, TNF Digital Signage understands the specific needs of estate agents:
- High-brightness screens designed for window displays
- Simple content management suitable for busy property professionals
- Professional installation with minimal business disruption
- Flexible solutions that grow with your agency
- Ongoing support to maximise your investment
The property market is evolving, and client expectations are higher than ever. Estate agents who embrace digital technology demonstrate innovation, professionalism, and commitment to marketing properties effectively. Digital window displays aren't just about looking modern; they're about attracting more viewers, generating more enquiries, and ultimately closing more sales.
Transform your property marketing today
Whether you operate a single high street branch or multiple offices across a region, digital window displays offer a proven way to enhance your property marketing, attract more clients, and stand out from the competition.
At TNF Digital Signage, we're passionate about helping estate agents harness the power of digital displays to grow their businesses. Our tailored solutions are designed specifically for the property sector, meeting your unique needs and operational requirements.
Ready to modernise your property marketing? Contact us today to discuss how digital window displays can transform your estate agency. Visit our estate agents digital signage page to see solutions designed specifically for property professionals, or browse our window screen range to find the perfect display for your windows.
